We just did an audience survey that got a decent response. One of the questions was: "which of the shows that you saw this year would (did) you see more than once?"
We did two musicals and three plays. In regards to the question, the musicals were a heavy winner. I'd like to ask some more questions about it in future surveys - it confirms something that I suspected already - especially in the case of sell-out musicals: that a lot of the traffic comes from repeats, often bringing friends or relations to share the experience.
Does this resonate with anyone? Has anyone analyzed attendance data for this kind of pattern?
Friday, October 28, 2011
Thursday, October 27, 2011
Understanding Supply and Demand in the Arts
Excellent Wallace Foundation study on supply/demand in the arts: http://www.wallacefoundation.org/pages/chapter-two-a-framework-for-understanding-supply-access-and-demand-cultivating-demand-for-the-arts.aspx
NEA All America's a Stage
These are the summary stats of attendance from the 1992-2008 NEA study "All America's a Stage."
http://www.nea.gov/research/TheaterBrochure12-08.pdf
http://www.nea.gov/research/TheaterBrochure12-08.pdf
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